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Letter from the Editor: Launching a New Era for ‘Best Ofs’

by Shawn Raymundo
January 27, 2023 3:10AM
in Opinion Columns, SOAPBOX
Letter from the Editor: Launching a New Era for ‘Best Ofs’

Shawn Raymundo

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Since launching in 2007, The Capistrano Dispatch has proudly published its annual Best of San Juan Capistrano People’s Choice Horseshoe Awards, highlighting all the businesses, individuals and groups that you, the readers, deemed the finest this town has to offer.

In that time, we’ve seen numerous locally owned shops and San Juan-based organizations receive recognition for continuing to make our little slice of South Orange County special, unique and ever-so charming.

It’s been an incredible honor to present winners with their medals, and we know it also means a lot to many who get to proudly display their awards for patrons to see.

While the local business community has experienced many high points, it’s also had to overcome some lows—most recently, the economic impacts of the coronavirus pandemic beginning in 2020.

Recovery has, at times, felt slow, but there continue to be signs of promise. Unemployment in the area is down, the downtown corridor is buzzing, and new stores and restaurants keep popping up, in turn, giving us as a news team plenty of opportunities to report on fun and exciting changes.

  It’s in that vein that we here at Picket Fence Media have decided to take our annual “Best of” awards in a fresh, new direction.

Many of our loyal readers have undoubtedly opened previous Best of San Juan Capistrano issues and enjoyed the photos of delicious eats or smiling business owners, as well as the overall aesthetic and graphics.

Then there are our brief write-ups on the winners—emphasis on the word brief.

With nearly 100 categories to feature, each comprising two finalists, the editorial team has had limited space in what we could write, creating the unfortunate consequence of hardly getting to the heart of what the shops and hard-working individuals have to offer our city.

To remedy that issue and give readers a more comprehensive and interesting view on many of the winning organizations, we’re moving away from those brief descriptions and are instead going to highlight just a handful of the categories.

This will give us the opportunity to sit down with some of the Gold and Silver Horseshoe winners, for more in-depth features and profiles, allowing them to tell us their unique stories and history. It also presents a path to tell these stories visually through photo galleries online and video packages on our social channels.

Without revealing too much of what’s to come in the new issue, which drops on Feb. 24, I’d like to add that under this new format we’ll be able to shine a light on some of our legacy businesses that have collected dozens of Gold and Silver medals over the past 16 years.

So, who chooses the categories and businesses that will be featured? That would be myself and the rest of the editorial team—with input from PFM Publisher Norb Garrett, along with the design and sales departments.

That selection was based on multiple factors, including, to name a few, how many overall medals the winning business has taken home in their respective category; whether the winner has established a dynasty or even unseated a dynasty; and reader appeal.

It’s important to state, though, that while some categories may not get a spotlight one year, there will be opportunities in the next.

Change can be tough, and I expect to receive a few voicemails and emails from those disgruntled voices who oppose our decision. To them, I’ll stress that it’s been our mission to make sure our readers’ voices are heard by choosing who, what and where deserve the honor of “Best” in San Juan Capistrano and Rancho Mission Viejo.

That mission will continue to get represented in the upcoming issue. Every business, person, group or location that’s receiving a Gold or Silver Horseshoe Award this year will still be listed and recognized.

The new issue is about a month away, and we’re excited to present it to you. We’ve been hard at work putting it all together, as well as the upcoming Best of Dana Point and Best of San Clemente issues. We hope you enjoy and appreciate these unique stories told in our new format.

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Tags: Best of Dana PointBest of San ClementeBest of San Juan CapistranoBest ofsBusiness CommunityDana Pointgolden horseshoeGolden LanternGolden OleLetter from the Editorlocal businessOrange CountySan ClementeSan Juan Capistrano
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Shawn Raymundo

Shawn Raymundo is the managing editor for Picket Fence Media. He graduated from Arizona State University with a bachelor’s degree in Global Studies. Before joining Picket Fence Media, he worked as the government accountability reporter for the Pacific Daily News in the U.S. territory of Guam. Shawn previously held the position of city editor for the San Clemente Times, and for The Capistrano Dispatch before that. Shawn can be reached at sraymundo@picketfencemedia.com or 949.388.7700 ext. 113. Follow him on Twitter @ShawnzyTsunami and follow all of PFM’s publications including the San Clemente Times @SCTimesNews; The Capistrano Dispatch @CapoDispatch; and Dana Point Times @DanaPointTimes.

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